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Logo Crit 3636 Responses
Last post: 9 months, 3 weeks ago | Thread started: Aug 29, 12, 10:56 a.m.
- dearhead
I'm working on a really fast turn around logo project, and looking for some feedback. I feel close, but something feels awkward. Any thoughts?
"NorthGate Brewers"
Here's the gist: New Craft Brewery in Minneapolis. They're named after an english brewery that existed in the 1800's in Chester, England. The Brewery was named after the Roman North Gate (located nearby), which was originally part of Hadrian's wall. They want to make english style session beers at first, and then branch out into other things.They requested a gate, and compass present in the logo somewhere.
My Logic – Gate locks up with G. The NorthStar locks up with the N (bringing it more to minnesota, also forms the requested compass)
Full typography can come later... I also attatched where we're planning on taking the branding, it's rough. But the patchwork gives some good context for colors/etc.
- Aug 29, 12, 10:56 a.m. – Permalink
- dirtydesign
Hard to tell with the full time treatment/package design.
Seems like a great concept, execution needs some simplifying...imo

- Dog-earAug 29, 12, 11:04 a.m. – Permalink
- dirtydesign
if you simplify the mark, maybe the ideas can be incorporated in the pack design.


- Dog-earAug 29, 12, 11:11 a.m. – Permalink
- detritus
The style's not really to my liking, but that's by the by — as mentioned, the smallness might get flaky when it comes to repro.
My main beef is the G though ... it's kinda limp - the gate element works well though, set as it is.
Not sure why something outdoor is underlit, unless it's night time.

- Dog-earAug 29, 12, 11:45 a.m. – Permalink
- i_monk
Thumbs up for the concept, but not the execution. The off-centre gate is a big problem. Maybe detach it from the N and G entirely, put it in the foreground. The turrets are also a bit too thick, they don't match the width used elsewhere.
I like the colour scheme.

- Dog-earAug 29, 12, 11:53 a.m. – Permalink
- letterhead
I think one of the reasons people are having issue with the gate is the disproportionate negative space surrounding it, compared with the relatively open negative space inside and to the right of the G.
Or not. Cool project though.


- Dog-earAug 29, 12, 12:06 p.m. – Permalink
- monospaced
I think it's dope the way it is. Even the star placement. This is definitely original and thought out. And no, a four color logo won't be a nightmare to print.


- Dog-earAug 29, 12, 1:35 p.m. – Permalink
- dearhead
Re: Niko
The NorthGate itself is kinda odd looking. It's also currently being used in a logo for "North Gate Ale," where a british alehouse decided to try to recreate the beer they used to make.Because of that, we decided to go aim for what the gate may have used to look like:


- Dog-earAug 29, 12, 2:08 p.m. – Permalink









