Logo Crit 3636 Responses

Last post: 8 months, 3 weeks ago | Thread started: Aug 29, 12, 10:56 a.m.

RespondNew TopicDisable Images

• dearhead

  I'm working on a really fast turn around logo project, and looking for some feedback. I feel close, but something feels awkward. Any thoughts?

  "NorthGate Brewers"
  Here's the gist: New Craft Brewery in Minneapolis. They're named after an english brewery that existed in the 1800's in Chester, England. The Brewery was named after the Roman North Gate (located nearby), which was originally part of Hadrian's wall. They want to make english style session beers at first, and then branch out into other things.

  They requested a gate, and compass present in the logo somewhere.

  My Logic – Gate locks up with G. The NorthStar locks up with the N (bringing it more to minnesota, also forms the requested compass)

  Full typography can come later... I also attatched where we're planning on taking the branding, it's rough. But the patchwork gives some good context for colors/etc.

  

  

  

  Aug 29, 12, 10:56 a.m. – Permalink

• utopian

  Mario Approves!

  

  • hehe– CygnusZero41/2

    i see IGN haha– discoduro2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 10:57 a.m. – Permalink

• tesmith

  Printing headache.

  • Yeah. It's gonna be a challenge.– dearhead1/2

    no, that's perfectly fucking fine, it's like 4 colros
    – monospaced2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 10:59 a.m. – Permalink

• dirtydesign

  Hard to tell with the full time treatment/package design.
  Seems like a great concept, execution needs some simplifying...imo

  • *without– dirtydesign1/2

    *type not time– dirtydesign2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:04 a.m. – Permalink

• nbq

  A flat/simplified version would be nice

  • why? who cares?– monospaced

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:07 a.m. – Permalink

• bjladams

  looks like all the clever ideas were used on one mark - which makes it a bit confusing.

  and as per utopian... my first reaction before reading was some sort of mario themed game...

  • agree– dirtydesign

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:08 a.m. – Permalink

• Chimp

  The finish looks great but I don't think the N, G and gate are working well together. It would benefit from better symmetry

  • *are not working– Chimp

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:09 a.m. – Permalink

• dirtydesign

  if you simplify the mark, maybe the ideas can be incorporated in the pack design.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:11 a.m. – Permalink

• dearhead

  Cool. Thanks for the thoughts. I'll get to later and post some results.

  • *get to it– dearhead

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:29 a.m. – Permalink

• CanHasQBN

  Sorry, but your solution is in another castle.

  • I agree with Chimp, the finish is nice, but the lack of symmetry throws it off. It feels like all of the weight is in the– CanHasQBN1/4

    lower left corner.– CanHasQBN2/4

    Totally Fair.– dearhead3/4

    Also, not sure why the N is the only thing in red. I wonder what it would look like if the two blocks on top of the N were red too.– CanHasQBN4/4

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:38 a.m. – Permalink

• detritus

  But Chester's nowhere near Hadrian's wall?

  • Ha, Good Point? I dunno. It was the history I was given. Maybe it was confused?– dearhead

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:39 a.m. – Permalink

• detritus

  The style's not really to my liking, but that's by the by — as mentioned, the smallness might get flaky when it comes to repro.

  My main beef is the G though ... it's kinda limp - the gate element works well though, set as it is.

  Not sure why something outdoor is underlit, unless it's night time.

  • can you expand on what you were thinking with the G? Limp how-so?
    – dearhead

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:45 a.m. – Permalink

• i_monk

  Thumbs up for the concept, but not the execution. The off-centre gate is a big problem. Maybe detach it from the N and G entirely, put it in the foreground. The turrets are also a bit too thick, they don't match the width used elsewhere.

  I like the colour scheme.

  • Good thoughts. Thank you.– dearhead

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:53 a.m. – Permalink

• Miesfan

  The tone is more medieval than Roman. I find it odd that door Escher type. The colors are beautiful. And the red star isn't in the best place.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 12:04 p.m. – Permalink

• letterhead

  I think one of the reasons people are having issue with the gate is the disproportionate negative space surrounding it, compared with the relatively open negative space inside and to the right of the G.

  Or not. Cool project though.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 12:06 p.m. – Permalink

• k_temp

  Have you tried their beers?

  • They haven't even brewed their first beer yet. Just starting up.– dearhead

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 12:41 p.m. – Permalink

• spendogg

  Drop the g and rebalance the gate

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 12:41 p.m. – Permalink

• _niko

  maybe use the original north gate if it is an iconic landmark and don't try to force the N/G/gate combo?

  

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 12:56 p.m. – Permalink

• monospaced

  I think it's dope the way it is. Even the star placement. This is definitely original and thought out. And no, a four color logo won't be a nightmare to print.

  • Symmetry is BORING, and too many people are telling you to make it like that. Screw that.– monospaced1/7

    symmetry is beauty to most creatures– albums2/7

    albums has a strong point– utopian3/7

    asymmetry is interesting though– monospaced4/7

    not when it leads to something unbalanced looking.– CanHasQBN5/7

    it's my professional opinion– monospaced6/7

    Oh, I thought you were on "unprofessional mode" there for a second. My bad.– CanHasQBN7/7

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 1:35 p.m. – Permalink

• dearhead

  Re: Niko
  The NorthGate itself is kinda odd looking. It's also currently being used in a logo for "North Gate Ale," where a british alehouse decided to try to recreate the beer they used to make.
  

  

  Because of that, we decided to go aim for what the gate may have used to look like:
  

  

  • that's via the english heritage library circa 2nd Century AD– dearhead1/2

    more here: http://www.english-h…
    – dearhead2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 2:08 p.m. – Permalink

• newuser

  That is a drawing, not a logo.

  • That is a dumb comment, not a critique.– i_monk

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earAug 29, 12, 11:22 p.m. – Permalink