Shell Oil - Social Media Experts
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- shellie
I guess they didn't think that a "create your own ad" activity would result in endless trolling with their brand attached. Bravo.
http://arcticready.com/social/ga…They're currently trying to get them all down, but users are able to make ads with cute animals and landscapes, then add a caption (like - "birds are like sponges... for oil!). You can imagine people went promptly into trolling mode. What were they thinking would happen?
The first sentence on the page reads:
"Here at Shell, we’re committed to online social media...." And then go into damage control mode by threatening people on twitter to not share their technical (and conceptual) snafu. They wanted viral, right? Acknowledging the mistake while it's happening seems to be one way to put a spotlight on it. The 3 people who were offended I'm sure could wait for a response until after the problem was resolved.Brands should take note. Just because you can build it and it's been done before, doesn't mean it will work for you. So many of them fall into this trap -- but this oil company I really expected would be smarted than trying the user generated content idea especially without moderation. If they have an advertising company behind this, they should consider letting them go. But if this happened in house, someone really ought to lose their job.
- animatedgif0
Really what were the agency thinking who came up with this idea?
- Bluejam0
Actually articready.com is the work of Greenpeace and has nothing to do with Shell.
- detritus0
I thought this was some made up campaign, no?
'arcticready.com' doesn't whois to shell in any way, but some privacy protecting service, which lends credence to this.
Anyone got any insight here?
- Bluejam0
more info about the Shell/Greenpeace stuff...
http://www.newstatesman.com/blog…
(i don't share the views reflected in the above article)
- interesting. missed the first few spoofs but i look out for oil news.shellie
- shellie0
It could be a spoof. If it is, hats off to the spoofer.
- shellie0
a lot of work went into this one. I wonder how much exactly the anti-campaign cost
- albums0
anyone else getting this message at that site?
"This site requires JavaScript. Please enable it."
JavaScript works on every other site...
- albums0
anyone else getting this message at that site?
"This site requires JavaScript. Please enable it."
JavaScript works on every other site...
- 74LEO0
This is FUCKING Awesome!!!!
- lvl_130
they've taken the site offline.