Coca-Cola Hugging Machine 1313 Responses

Last post: 1 year ago | Thread started: Apr 20, 12, 11:15 p.m.

RespondNew TopicDisable Images

• pango

  oh... i'd be humping that machine allll day.

  http://youtu.be/-A-7H4aOhq0
  

  

  (Singapore)
  "A new Coca-Cola vending machine at the National University of Singapore dispenses free cans in exchange for hugs.

  Instead of the usual logo, the words ‘Hug Me’ is written across the machine’s front in the iconic red and white.

  The ‘Hug Machine’ is programmed to dispense a can of Coke when a person wraps their arms around it—and no, it simply doesn’t accept money!

  It is part of a new campaign by Ogilvy & Mather to spread some love and well, Coke.

  "Whether you were hugging the machine or experiencing the event online, our goal was the same—to put a smile on your face and share that emotional connection," Coca-Cola Company spokesman Leonardo O’Grady said in a press release.

  "Reactions were amazing... people really had fun with it and at one point we had four to five people hugging the machine at the same time as well as each other!"

  The company plans to install more of such machines across Asia in the coming months."

  Apr 20, 12, 11:15 p.m. – Permalink

• pango

  &feature=youtu.be

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 20, 12, 11:15 p.m. – Permalink

• akrok

  "Brand trust"

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 20, 12, 11:41 p.m. – Permalink

• pango

  i think the biggest different between pepsi and coke is pepsi is trying too hard to be cool and coke is effortlessly trying to be your friend. imo

  • and coke tastes better– dbloc1/2

    Yeah look at the superbowl commmercials. Elton John and Flava Flav vs. Polar Bears.– freshdude2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 12:40 a.m. – Permalink

• futuremongolian

  Their Cola products are but a minor segment of the overall war.

  it's really

  

  VS

  

  And Pepsi has more influence in Washington and a higher stock value.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 2:30 a.m. – Permalink

• freshdude

  Tries too hard:

  

  Cute and friendly:

  

  What agency does Pepsi commercials? They always suck.

  • Pepsi has a long history of design and advertising misses. I think the client is the problem in this instance.– Amicus

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 2:33 a.m. – Permalink

• freshdude

  FIX THIS:

  LOGO IS SQUISHED!

  

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 2:37 a.m. – Permalink

• futuremongolian

  Pepsi:

  

  

  

  

  

  Coca-Cola:

  

  

  

  

  

  Advantage: Pepsi

  • You're duller than the other desperate-for-attent... trolls on here, I'll give you that.– detritus1/9

    How exactly is this desperate for attention? Just comparing design sensibility in each company.– futuremongolian2/9

    also, how is this a troll? Strange accusations.– futuremongolian3/9

    You seem keen to make a point that addresses nothing to do with the thread, instead indicating your knowledge ..– detritus4/9

    ..on a subject no one really cares about. Kind of like how some people prattle on about their financial awareness.– detritus5/9

    .. as a desparte ploy to be taken seriously / wealthy.– detritus6/9

    sorry mate, perhaps that's how your brain works I just had fuck all to do so I thought I'd throw up some images.– futuremongolian7/9

    But I do apologize for violating the sanctity of thread which you clearly hold dear to your heart.– futuremongolian8/9

    I'll refrain from making any more posts on this topic, have at er bro!– futuremongolian9/9

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 2:55 a.m. – Permalink

• pango

  ok before this thread gets further derailed into coke vs pepsi war.
  what do you guys think of the hugging machine?

  • gay– futuremongolian

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 3 a.m. – Permalink

• jfletcher

  I love it, looks awesome... I applaud the people who came up with the idea! Appears super original to me!

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 4:33 a.m. – Permalink

• d_gitale

  should have a more hugable shape, maybe

  • < This.– Continuity

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 5:25 a.m. – Permalink

• raf

  "Whether you were hugging the machine or experiencing the event online, our goal was the same—to sell you glorified sugar water," Coca-Cola Company spokesman Leonardo O’Grady said in a press release.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 6:24 a.m. – Permalink

• utopian

  I would love to a hug a "Coca-Cola Hugging Machine" machine simply for helping spread obesity and diabetes worldwide!

  Fuck
  Yeah
  Amerika

  • yup– moldero

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 7:14 a.m. – Permalink

• inteliboy

  I like it, it's fun. More of a campaign than anything design related though...

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earApr 21, 12, 7:18 a.m. – Permalink