New Target.com
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- ukit0
I think the copywriting draws too much attention to itself. Its trying hard to be more "casual" but on a large site like this, I'm not sure its the best approach. The homepage in particular is a pretty big mistake IMO.
- Overly familiar copy on a bigbox site feels like being hassled by an over-friendly assistant. I always thought that Target's...mikotondria3
- ..copy was perfecly pitched before, one of the best for that size and scope of retailer, actually.mikotondria3
- WHAT?registe
- ..oh, the usual dribble. I wouldn't read it again.
As you were.mikotondria3
- Stugoo0
'we've spiffed up our site and made it
easier to use. make yourself at home.'no primary navigation hover state.... wasn't target the company that got into trouble for not having an accessible website a few years ago?
- or activeStugoo
- you have to wait for it....stupid delays.zenmasterfoo
- yes. Sued by blind people. and they lostflashbender
- who lost?scenek
- JSK0
Wait did I just see Google ads?
- http://www.target.co…JSK
- oh wow.zenmasterfoo
- they've had google ads on the site for quite a while.lvl_13
- Continuity0
- Those centre-aligned links also bother me.Continuity
- good eye!Melanie
- this is where they had me too, wow, thats really bad
duhsign
- registe0
yo dawg, we heard you liked target.com, so we gotta ask... why you shopping at target.com? there's already a target in the target on that poor dogs head dawg
- they should have gone with that fo sureukit
- "Target - It's like a red walmart, but without as much food, or the whole minimum wage/food stamp vibe."mikotondria3
- toodee0
Impressed someone managed to convince the client that the fold isn't so important anymore.
- tOki0
Anyone else getting the BBC redesign vibe from this?
The layout style is very modern and current, however it seems like the execution of the css has failed a bit. I'd be very interested to see the original mockups to see what level of polish it started out with. Props to the agency pulling it off though, selling a site like this to a such a large brand like target who is not known for innovation is not easy.
- wise words. Agree. I bet the original front-end guy is crying into his beer.
(or her beer).mikotondria3
- wise words. Agree. I bet the original front-end guy is crying into his beer.
- monNom0
It kind of looks like it was designed for the ipad. ie: I betcha the homepage works pretty well when smeared around with a finger.
- duhsign0
I'm guessing they hired an agency who specializes in mobile. "hey its all about mobile, people are using the web different, big fonts and blocky modular sites are the way to go...trust us we know."
- pinkfloyd0
I'm guessing the marketing folks at target shitted all over huge's original designs.
- set0
QBN done gone broke it
- sureshot0
Internal Server Error
- kult0
Why are all of the horizontal rules different thicknesses? In fact there are random lineweights everywhere on the site. That little detail is kind of driving me crazy.
- some don't go all the way across either, the dotted ones, some just stop after a few dots.johnny_wobble
- JSK0
Too much space and too open...
- JSK0
Holy crap this looks like something that someone I know designed about 7 years ago.