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i dont like it either. it's like they half-stepped to wht could have been done... like parallax scrolling.
this... this is incomplete.
I'm guessing the marketing folks at target shitted all over huge's original designs.
wal-mart better come up with an answer ... fast. lol
why did lol? fuck lol
1999 JUST CALLED...
Whatever grid they used must have a shit ton of lines.
EVERYTHING IS SO FUCKING BIG!
I'm guessing they hired an agency who specializes in mobile. "hey its all about mobile, people are using the web different, big fonts and blocky modular sites are the way to go...trust us we know."
i like some of it.
But it doesn't look like a store to me.
It kind of looks like it was designed for the ipad. ie: I betcha the homepage works pretty well when smeared around with a finger.
Anyone else getting the BBC redesign vibe from this?
The layout style is very modern and current, however it seems like the execution of the css has failed a bit. I'd be very interested to see the original mockups to see what level of polish it started out with. Props to the agency pulling it off though, selling a site like this to a such a large brand like target who is not known for innovation is not easy.
I think the copywriting draws too much attention to itself. Its trying hard to be more "casual" but on a large site like this, I'm not sure its the best approach. The homepage in particular is a pretty big mistake IMO.
- Overly familiar copy on a bigbox site feels like being hassled by an over-friendly assistant. I always thought that Target's...mikotondria3
- ..copy was perfecly pitched before, one of the best for that size and scope of retailer, actually.mikotondria3
- ..oh, the usual dribble. I wouldn't read it again.
As you were.mikotondria3
it's so hard to find stuff. i can't believe they did this.
WOW, that is MUCH MUCH MUCH worse. WTF are they thinking?
Honestly, this looks like some amateur Wordpress e-commerce theme. no lie.
I'd love to see the results of user testing for this one. Perhaps they went this way because customers were utilizing search? Feels clean but also feels like it has a lot of empty space.......no excitement from a shopper's perspective.