New Target.com 4949 Responses

Last post: 1 year, 8 months ago | Thread started: Aug 23, 11, 8:41 a.m.

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• jon_d

  i dont like it either. it's like they half-stepped to wht could have been done... like parallax scrolling.

  this... this is incomplete.

  

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  Dog-earAug 23, 11, 9:55 a.m. – Permalink

• pinkfloyd

  I'm guessing the marketing folks at target shitted all over huge's original designs.

  • I thought this was HUGE...at first look– manonthestreet

  

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  Dog-earAug 23, 11, 9:57 a.m. – Permalink

• jon_d

  wal-mart better come up with an answer ... fast. lol

  

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  Dog-earAug 23, 11, 9:59 a.m. – Permalink

• jon_d

  why did lol? fuck lol

  

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  Dog-earAug 23, 11, 9:59 a.m. – Permalink

• utopian

  1999 JUST CALLED...

  

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  Dog-earAug 23, 11, 10:27 a.m. – Permalink

• utopian

  

  

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  Dog-earAug 23, 11, 10:48 a.m. – Permalink

• cannonball1978

  Whatever grid they used must have a shit ton of lines.

  

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  Dog-earAug 23, 11, 10:49 a.m. – Permalink

• identity

  EVERYTHING IS SO FUCKING BIG!

  

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  Dog-earAug 23, 11, 2:39 p.m. – Permalink

• duhsign

  I'm guessing they hired an agency who specializes in mobile. "hey its all about mobile, people are using the web different, big fonts and blocky modular sites are the way to go...trust us we know."

  • didnt read until the huge part of the thread...– duhsign

  

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  Dog-earAug 23, 11, 2:52 p.m. – Permalink

• duhsign

  fail

  

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  Dog-earAug 23, 11, 2:54 p.m. – Permalink

• digdre

  i like some of it.
  But it doesn't look like a store to me.

  

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  Dog-earAug 23, 11, 3:02 p.m. – Permalink

• monNom

  It kind of looks like it was designed for the ipad. ie: I betcha the homepage works pretty well when smeared around with a finger.

  • erm. what duhsign said.– monNom

  

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  Dog-earAug 23, 11, 6:24 p.m. – Permalink

• tOki

  Anyone else getting the BBC redesign vibe from this?

  The layout style is very modern and current, however it seems like the execution of the css has failed a bit. I'd be very interested to see the original mockups to see what level of polish it started out with. Props to the agency pulling it off though, selling a site like this to a such a large brand like target who is not known for innovation is not easy.

  • wise words. Agree. I bet the original front-end guy is crying into his beer.
    (or her beer).– mikotondria3

  

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  Dog-earAug 23, 11, 6:34 p.m. – Permalink

• ukit

  I think the copywriting draws too much attention to itself. Its trying hard to be more "casual" but on a large site like this, I'm not sure its the best approach. The homepage in particular is a pretty big mistake IMO.

  • Overly familiar copy on a bigbox site feels like being hassled by an over-friendly assistant. I always thought that Target's...– mikotondria31/4

    ..copy was perfecly pitched before, one of the best for that size and scope of retailer, actually.– mikotondria32/4

    WHAT?– registe3/4

    ..oh, the usual dribble. I wouldn't read it again.
    As you were.– mikotondria34/4

  

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  Dog-earAug 23, 11, 6:44 p.m. – Permalink

• registe

  yo dawg, we heard you liked target.com, so we gotta ask... why you shopping at target.com? there's already a target in the target on that poor dogs head dawg

  • they should have gone with that fo sure– ukit1/2

    "Target - It's like a red walmart, but without as much food, or the whole minimum wage/food stamp vibe."– mikotondria32/2

  

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  Dog-earAug 23, 11, 6:51 p.m. – Permalink

• set

  Still can't see the fucker !

  

  

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  Dog-earAug 24, 11, 8:35 a.m. – Permalink

• instrmntl

  it's so hard to find stuff. i can't believe they did this.

  

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  Dog-earAug 24, 11, 8:39 a.m. – Permalink

• popfodders

  WOW, that is MUCH MUCH MUCH worse. WTF are they thinking?

  

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  Dog-earAug 24, 11, 8:58 a.m. – Permalink

• popfodders

  Honestly, this looks like some amateur Wordpress e-commerce theme. no lie.

  

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  Dog-earAug 24, 11, 8:59 a.m. – Permalink

• chuparosa

  I'd love to see the results of user testing for this one. Perhaps they went this way because customers were utilizing search? Feels clean but also feels like it has a lot of empty space.......no excitement from a shopper's perspective.

  

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  Dog-earAug 24, 11, 10:45 a.m. – Permalink