Ask Ur SEO Q's 2011
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- trooperbill0
top tip: remove all site wide links to pages like login, register, checkout, view basket, privacy policy, terms and conditions, links etc as these all weaken your site... instead make things like basket operations and logins a javascripted link and move t&c, privacy etc to your contact section
if you type site:www.mydomain.com into google you will see all this rubbish high in the results because its linked SITE WIDE
- that's a great tip, thanks.mikotondria3
- wow, this IS a good tip. I had this happen before with my privacy policy and couldn't figure it out!SteveJobs
- I disagree as this will make navigation without Javascript impossible and navigating your site by crawlers more difficultspot13
- It's about content priority not JS'ing your links. Can you show an example where this has worked?spot13
- I find no reference to login, reg, etc:
http://twe.ly/7wlb
http://bit.ly/mcDILK…spot13
- trooperbill0
@numbers google has to pick a source and does so by picking the one thats indexed forst or that has the most citations... so in short yes google does devalue content republished. tryit you'll see
- That's pretty much what I said - I was just disputing the idea that there's a huge scary penalty that gets slapped on younumbers
- Seems like a common misconception that's out therenumbers
- yeah not a penalty but given the choice why not just make new contenttrooperbill
- trooperbill0
@nocomply for youtube they dont have transcribing down just yet so my advice is to make the title more optimised to your keyword and upload it... you can always delete the old version.
- If you delete the old version, you lose all your visitor statistics and you video will loose ground in YouTube searches.spot13
- It's better to keep both but set them in a playlist so that the both videos are visible and make it clear that the new one is newspot13
- Spot13 - That's exactly what I was afraid of. The multi-video playlist sounds like a good idea.nocomply
- nosaj0
You're a good man TrooperBill. I have a page title question. If I was to create a rule to automate Page titles in a CMS would this example be strong or poor - too many uses of "Plumbing"?
Rule:
Toronto Plumber | ABC Plumbing | [Page]Actual Titles
Toronto Plumber | ABC Plumbing | 24 Hour Emergency PlumbingToronto Plumber | ABC Plumbing | About Us
Toronto Plumber | ABC Plumbing | Locations
- My suggestion is to be more specific regarding the actual terms people will be searching for...spot13
- The closer the match the better your results. For example, instead of just 24 Hour Emergency Plumbing add residential, bathroom, etcspot13
- residential, bathroom, etc. And take out the repetitive stuff completely.spot13
- trooperbill0
@nocomply its a lie based on missinformation
- Link?
I understand it to be otherwisedetritus - stemming from what people expected the update last may to be before the reality kicked introoperbill
- i could show a link but then u could find a counter link... thois is all based on experience and testing not myth and hearsaytrooperbill
- Link?
- ukit0
Is it a bad idea to have too many links on the homepage? I mean links to deep content elsewhere on the site.
- it's not a yes or no question. You want your site to be crawled so the easier it is to find links to your important content...spot13
- ...the better. But, you need to be clear on what content you are trying to optimize for and build in emphasis or your doing nothing,spot13
- The more specific your site is to a specific topic, the more relevant to the phrase / keyword search engines will rank youspot13
- spot130
hektor911, I'm not strictly speaking an SEO person like Trooper, but here is what I would do in your situation:
1. Define your target audience and find out what they are looking for and define a number of search queries that you want to optimize for.
2. Write content pages that answer the above with very specific details and word variations for the defined queries.
3. Set yourself up with a Google Places listing and get it mapped and ensure you are listed in any local directories that are applicable.
4. Pick a domain that has the keywords in it like TexasPhotography.com and ensure that your page titles are meaningful and that you have web-friendly URL's checked in WP.
5. Ensure you have a Google XML site map.
6. Offer value to your visitors!! People always think, "how can I get people to come to my site" but never, "what can I offer people who come to my site". Content can have value, freebies have value, great images have value, but you MUST have something of value to offer your visitors.
7. Finally, sell your site. SEO is one small part of a marketing campaign and if you focus too much on SEO and not enough on selling you will have marginal results.I built and manage websites that get well over 10,000 visitors a day and the success of these sites has nothing to do with 2 levels of directories, short parameters or % of home page links, etc.
I would love to see some case studies or real data that show, for example, changing your footer nav to be written by js improved traffic or that having 30% deep links on your home page does anything but I have not so far. Trooper, any chance you can share some of your SEO technique sources?
- spot130
Here are my comments on your site trooper:
1. Don't put special characters in your page titles as it will reduce the relevance to the search string.
2. Look at your site with CSS turned off (which is close to how crawlers see it). It looks like a list of random articles and has no prominence structure or purpose. I would add an umbrella statement with the site's purpose and goal, even if it's not prominent when CSS is on.
3. Use heading tags H1, H2 H3 to highlight content priority, not just a single heading in H2.
4. Your date display is not legible to search engines. They see it as random numbers instead of a date which is why when you search for "Mark Rushworth May 1" your May 1 posting doesn't come up: http://twe.ly/zwlb
5. You can use deep directory levels (or parameters), and it WILL HELP dramatically, but it all needs to be relevant. For exampe, shop/shirts/men/sweater/ would work, blog/stuff/anything/sweater will not work as it communicates nothing.
6. On your landing page you list the term "SEO" appears 65 times but Search Engine Optimization only once and it is miss-spelled. This gets back to writing proper content and what search queries are you answering with this content?The content is the most critical piece and the inbound links to the content tell Google how important the content is. While there are things you can do to "optimize" a site for specific words or phrases, your best bet is to grow your content base carefully and strategically and work on improving your prominence in your respective industry.
For the most part SEO companies will tell you a lot of bull shit ideas that usually require months of ongoing "work" to revise and rework HTML (because most SEO people don't know programming) and what they actually do is use an inbound link network to artificially boost your page rank for the time period that you pay them to do so.
- thanks for the feedback, im sue ill get around to sorting out things eventuallytrooperbill
- very interesting.mydo
- trooperbill0
try: paid and unpaid directories, article marketing (spun and unspun), forum participation, blog commenting (non spammy plz), guest posting, online pr, sponsorship, getting links from trade associations, micro site development (you will need to seo/linkbuild to these too to make them effective) and the best/worst technique buying links - look for in article links on NEW content (dont get links in old content theyre iineffective and you cant change the anchors later without adding in more new content to existing pages), sitewides (sparingly), in content home page links (again add new text with your link inside). try to get a 70%/30% home page to deep page link proportion and a 30%/70% brand to keyword anchor text (add keywords to your brand for home page links)
- scarabin0
very cool of you to do this trooperbill
- plash0
got any good primers for seo? for absolute beginners ?
- trooperbill0
@attentionspan i mean
foo.com/index.php?id=1&pid=2&gid...
/?id=1&pid=2&gid=3
is just a canonical url of the above (same would be for a folder)- This would be terrible for SEO as it communicates nothing about the content of the page. Are you seriously selling this bs?spot13
- its the diff between best practice and reality... many querystring urls rank just finetrooperbill
- trooperbill0
@attentionspan best practice is yes for usability and bookmarking... however google has been happy to index querystrings for a few years now... if you're using querystrings keep the variables to a max of 3
for url rewriting dont make the virtual directory depth too deep, max of 2 i.e. foo.com/moo/bar/zoo.htm
hth
- Dude, the more you write, the more retarded you sound. That is complete bull shit.spot13
- enjou your ignorancetrooperbill
- trooperbill0
@omg lolz... we're called a lot of things... take your pick lol
- Can I call you al?ian
- boo boup bup bup,
do doo doo doup..mikotondria3
- trooperbill0
@ukit yep:
Title tags: under 59 chars, no repetition of keywords in any 1 title, all paghes to have unique titles, head terms in each title to be unique across them all (dont target 2 internal pages at the same keyword)
internal linking: make sure your landing pages are linked from your home page
navigation: make sure all key navigation is keyword friendly
content: make sure you have your target terms at least twice in each page and that they relate to the title tag of that page
submit to/get links from:
dmoz.org, botw.org, business.com, yahoo directorytrade associations and affiliate companies
send out press releases
set up social media profiles and optimise - follow all competitors and market leaders (hijjack conversations)
send out some article marketing to boost deep content
use services like gorkana to find media interest
- should be affiliated companies, not affiliatestrooperbill
- Nice rundown, thxukit
- trooperbill0
@jadrian_uk you will have to register the site thats inside the iframe - you can do sub-folders! unfortunately the domain is worthless while its iframing a separate site.
- trooperbill0
@pinkfloyd
http://www.amazon.co.uk/Art-SEO-…
is pretty good tho nothing is very uptodate thats in publication.
- damned should have dropped an affiliate link in there lolztrooperbill
- thanks :)pinkfloyd
- dbloc0
having trouble getting the rel"author" the bring up the author photo in a google search.. any help is appreciated.
- antagonista0
I developed these amazing pills that make your johnson huge. It's amazing. I emailed about 50 million people, but nobody bought any.
How can I use SEO to get my results to the top of Gogle so people around the world can enjoy a better love life with my amazing product?
- i_monk0
How do I apply these tips to posters and brochures and letter heads?