- Last post
- 11 Responses
have you read any good articles on the time it takes an average person to view and process information? (film, tv, digital, etc)
are there any standards for motion design regarding communication of information? (ie. how long does this word or number have to be on the screen to insure the audience will receive the message.)
I am having some trouble convincing the team that the tempo of a project shouldn't be slowed...
I think it would be best to take a survey on the project itself and gather some design analysis from your viewer audience.
It depends on the audience, most people can read but some people are less 'absorbent'... ie. friend of mine... business man, real numbers guy, loves stats and infographics. Can't remember anything in emails, but can recall conversions from years ago word-for-word. He moves his mouth when he reads the paper (usually FT)... I guess creating a bridge between the visual and the verbal? some people just need a voice-over.
3 paragraph post asking for efficient communication stats... love it, hehe.
I think there's a great deal more to efficiency, or efficacy of communicating that tempo. Sure, timing is
everything, but efficiency is achieving as much as possible with as little effort, or as simply, as possible. An effective communication will have complexity and simplicity in balance, sometimes a rapid rhythm is great for getting - the - message - across, and sometimes it just needs to
Don't get hung up on technicalities of tempo and point-this or that-second, it's a subjective analysis that's required. Talent + experience.
If you know your piece is right, fight your corner, if only for the principle of negating another piece of design-by-committee in the world.
Thanks for your thoughts... I am aware of the 3 second rule and I think most of what I do fits that parameter.
Also, its crucial to find the simplest version of the message that is to be sent, yes...
But have you read anything that addresses these concerns (specifically the 'absorption time')
I know that sometimes viewing an image for only milliseconds can be effective... Maybe the committee feels stressed by the tempo because they are attempting to analyze+view instead of simply accept the info... I just know if it gets much slower it will be painful to watch!!
Miko, seems like you've done this before--thank you for the poignant comments.
I'd be curious to see how much this information processing is still working after a long-ass meeting, and the typical office user goes back to a desktop full of random emails and inturruptions... and your website in a tab in between browser tabs for their timesheet app, their vacation searches and a bunch of popups for orbitz.....