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VPRO 1111 Responses

Last post: 1 year, 5 months ago | Thread started: Sep 7, 10, 9:12 a.m.

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  • i_monk

    http://www.underconsideration.com/brandnew/archives/vpro_01_bn_before_after.gif

    From OK to stupid, right?

    Right?

    I don't understand the praise it's getting at Brand New.

    Sep 7, 10, 9:12 a.m. – Permalink
  • utopian

    Horrible and Horrible

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    Dog-earSep 7, 10, 9:20 a.m. – Permalink
  • herzo

    Seems like it was built for motion.

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    Dog-earSep 7, 10, 9:21 a.m. – Permalink
  • i_monk

    This still frustrates me.

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    Dog-earSep 8, 10, 1:08 p.m. – Permalink
  • akrok

    lol.

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    Dog-earSep 8, 10, 1:11 p.m. – Permalink
  • Amicus

    lets emphasise the v and the r with a shadow. our clients will call us vp ro then which sounds kinda cool. Which is exactly how we roll.

    probably got some douchebag clients there....

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    Dog-earSep 8, 10, 2:52 p.m. – Permalink
  • yokashaakstra

    vpro are no douche bags, but the new logo is just a disaster. i like the earlier logo, but maybe for nostalgic reasons.

    • are the marketers douchebags?Amicus1/2
      It loosk like a shoe or athletic gear logo that I can't place. Its driving me crazy. (1st one)instrmntl2/2
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    Dog-earSep 8, 10, 11:37 p.m. – Permalink
  • Miesfan

    if the logo is horrible, what's the word for this:

    http://www.underconsideration.com/brandnew/archives/vpro_03_vpro.jpg

    • the white inside the "o" is too bright...Miesfan
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    Dog-earSep 9, 10, 1:14 a.m. – Permalink
  • Bam

    i like it. i think it's strong, actually. haven't seen it on television yet, but i really think this can work out on a variety of media. the color scheme is young and lively, bright and optimistic. typography is strong and divers. nice use of grid.

    i do hate the retro-music supporting it though.

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    Dog-earSep 9, 10, 1:25 a.m. – Permalink
  • __TM

    VPRO has defined my childhood so much that I couldn't care less what logo they slap on their excellent product.
    It's the guys that brought me Achterwerk, Jiskefet, Van Kooten en De Bie - het Simplisties Verbond - Keek op de week, Kreatief met Kurk, Borreltijd, Firma Onrust, Sjef van Oekel, Diogenes, Tegenlicht etc etc, the list goes on.

    and off course this defining piece of television history

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    Dog-earSep 9, 10, 1:34 a.m. – Permalink
  • ximeraLabs

    I think its great. There, I said it.

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    Dog-earSep 9, 10, 4:01 a.m. – Permalink
  • Jurre

    hi, i like the new logo :-) but i worked with it, recently updated the VPRO Tegenlicht and VPRO Goudzoekers programs i did before with the new font: www.directiondesign.nl. I actually like the new logo's I more than my old ones, even though the treatment is the same (they wanted to keep Tegenlicht especially, the same basically). Thonik did the logo and I worked with them on the leaders. VPRO was suffering from a too fragmented design, and before this redesign, a lack of coherency. Thonik did some nice leaders for VPRO, they all match eachother better graphically now.

    • and after a while, the old one really looks old to me, but I am used to it nowJurre1/2
      Thonik did the font, i did the logo's of Tegenlicht en GZ, sorry a bit unclearJurre2/2
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    Dog-earSep 9, 10, 4:51 a.m. – Permalink

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