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Tagline of the Day 1616 Responses
Last post: 1 year, 8 months ago | Thread started: Mar 20, 10, 11:15 a.m.
- monospaced
Really!?
- Mar 20, 10, 11:15 a.m. – Permalink
- sofakingbanned
i know i was like wtf, when i read this.
But if you think about its not to bad, most people that go to a dealership and test drive end up buying.
This tag line suggest that: "hey i know we've had a bad rep for a while, why dont you try driving our new cars, see how we've changed"
thats what i got from it.

- Dog-earMar 20, 10, 11:21 a.m. – Permalink
- boobs
Well, they are doing something OK. Ford didn't have to take any government bailout money, and their latest batch of cars has done really well for quality ratings.
But that tagline is lame. Which brings up the further question, who does have a good tagline these days?


- Dog-earMar 21, 10, 7:53 a.m. – Permalink
- idiots
ford is the best selling american truck ever, personally stylistically, i like the chevy/gm models better. but truck owners want dependability and power with a no bs sales pitch to get them their tool. in most of these situations the purchase of a vehicle from ford is not seen as a vanity purchase with their auto line, but is equivalent to buying a snap on wrench for the company.
work makes things, people who work drive/own/need trucks. ford has this figured out and lets the tool side of their business carry the vanity side. that said they keep prices down and statistically need fewer services thatn their gm counterparts. (i believe gms are easy to work on the way pcs are, overabundance of optional parts)
finally, i have respect for ford, where gm has made blunder after blunder, ford stayed the course, made profits, and didn't take a cent of handout from the govt. granted i like what chevy is doing better, but as a company, ford is the better example.
drive one.
it's a perfect tagline. what else do you do with any vehicle? it's not even a request. it's a demand. so even subliminally, the statements ensue one must drive a ford. not reason given. no personality or celebrity attached. just drive a ford.


- Dog-earMar 21, 10, 8:14 a.m. – Permalink
- madmanGerald
My favorite from a few years back was 'Imagine yourself in a Mercury.' and when sales didn't pick up quick enough the changed it to 'Imagine yourself in a Mercury today.' That didn't work either.


- Dog-earMar 21, 10, 2:25 p.m. – Permalink
- whatthefunk
My two favorites - I appreciate their wit and double entendre.
Kay Jewelers
Every kiss begins with KaySleepy's Mattress
For the rest of your life
- Dog-earMar 21, 10, 6:52 p.m. – Permalink
- flashbender
Delta Airlines: "We get you there."

- Dog-earMar 22, 10, 6:47 a.m. – Permalink
- akrokdesign
the thing is, i think ford in europe is better then ford in usa.

- Dog-earMay 19, 10, 12:13 a.m. – Permalink




