Logo Crit
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- identity0
logo 2/logo3 - and drop personal consultants (a little mystery goes a long way)
- dirtydesign0
Is that a hydro 74 lion?
I see it all the time.- That lion gets around a bit. I'm gonna have to have words with him.Chimp
- lol newsflash; Hydro74 did not invent the Lion crest.inkpink
- it looks like his lion. thats all im saying.dirtydesign
- abhi0
Didnt read your explanation at first and viewed anyway. Thought they were for lawyers or bankers.
After reading the blurb, I'd go with Logo 02.
- monospaced0
I don't mind 2, but it needs refinement. Make "OF" the same size type as "PERSONAL CONSULTANTS" to start.
Also, when you're creating FAKE small-caps, you absolutely MUST account for the weight of the larger characters. It looks very amateur when you just scale them up. They must be adjusted to give the impression they are from a true small-caps font.
- Yeah I need to make some more adjustments to the small caps.Chimp
- identity0
^ agreed, also, the bar underlining it is too thick/too close to the "of" - creating an optical problem. Evening out the weight of the "of" will help the line thickness, but you're still going to want to move it down a bit and possibly decrease its weight
- Cheers for that. Looks like option 2 is coming out favorite at the momentChimp
- identity0
^ agreed, also, the bar underlining it is too thick/too close to the "of" - creating an optical problem. Evening out the weight of the "of" will help the line thickness, but you're still going to want to move it down a bit and possibly decrease its weight
- capn_ron0
I prefer #2. It seems to be the best direction. Still needs love like mono said with the upscaling of the caps and the thickness of the line. But overall i like it.
- utopian0
#1
- doesnotexist0
make a cooler lion icon
- iheartfun0
#1 or #2
- version30
don't jazz it up. just don't use clip art. make your own.
- MHDC0
type treatment 1. Lion 4
- identity0
You know, the more I think about it - and I've NEVER been to Savile Row - but I would think the young, jet-set men's buyer would be more into something that was less classic/less traditional.
These all feel very, pardon the expression, "buttoned up"... Really let loose, look at what's going on in avante-fashion. I doubt it looks like anything that would come out of Marc Jacobs/Calvin Klein or your Father's Tailor.
Just my opinion. (could be, and usually am, way off)
- abhi0
Savile Row is famous for bespoke tailored mens clothing. Its classic, not cool or trendy.
http://en.wikipedia.org/wiki/Sav…
Me thinks youre on the right track. Just polish it up.
- non0
3 looks more balanced, but looks like the leading might be a bit too tight. Seems like the Caps also create a bit too much weight on the left of the signature ("Sons" and "Eldridge").
- Countryman0
Dude GOTTA drop the small caps & regular cap combo. I hate to say it, but it rarely ever works well. The entire idea behind caps small or regular is that the height of each letter is the same. It creates a flow in the text and breaking the flow is like driving a porsche into a brick wall.
That said, I believe number 2 has the most potential. I think adding too much of a classical feel really stifles the concept. Just because you are using a serif typeface does not necessarily make it trendy. Drop the caps, open up the letter spacing, and add the lion from number 1.