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QBN Design Challenge 1 (QDC) 4949 Responses

Last post: 5 years, 4 months ago | Thread started: Feb 25, 09, 4:36 p.m.

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  • Meeklo

    Inspired by this thread:
    http://www.qbn.com/topics/583966…

    and the Core77 1 hr design challenges, I thought that maybe we can start making fictitious projects/ briefs and come up with a design challenge, just to see what everyone else comes up with, or even start following direction from someone else, on the thread.

    Since Pepsi just came up with a controversial re-design, maybe that could be the first task.

    ...................................
    How would you re-design Pepsi's logo.
    ...................................

    Rules:
    1) Logo must be posted on this thread on white background (you may do a reversed version but the one on white should be present as well. no need to show it in use, if you think the concept is strong enough to be shown on packaging/ poster/ ad, etc feel free to post it, but plain logo should always be present).

    2) You may not post any comments unless is to explain your concept, and this should be done right under your logo.

    3) Constructive criticism is encouraged even for those not participating, but please keep it on the balloons on the right of the logo.

    4) Keep it clean, no boobs, no penis, no insults, I think this could be a good exercise just to keep the mind sharp on a fun project.

    Previous Logo:

    http://www.istudio.ca/clients/gatorade/SMNR/BHTC/_images/logos/download/Pepsi%20Logo.png

    Official Redesign:

    http://blog.imulus.com/wp-content/uploads/2008/12/pepsi-logo-redesign.gif

    Now yours:

    Feb 25, 09, 4:36 p.m. – Permalink
  • Juddly

    http://neverwake.me/down/pepsi.gif

    I realise this may come across as a cop-out, but seriously.
    Stay true to your heritage. This is a great logo.

    (Fun start hey? I'm really thinking outside the box here. Bah.)

    • I agree the original was superbset1/9
      +11fernandolins2/9
      yep +1poolio3/9
      I did trim off the square enclosure. Superfluous.Juddly4/9
      yes, we all have a favorite version, but this is an exercise to see what can you come up withMeeklo5/9
      This is a different version. Simplified to essence. I know it's not a 'fun' solution...Juddly6/9
      this is not anywhere near the original, this is the "original"
      http://www.x.justing…
      version37/9
      which i do think should be used, black on blank silver can
      (what else do they have to lose?)
      version38/9
      oh common this logo is not great, you only like it because it reminds you of your childhoodinkpink9/9
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    Dog-earFeb 25, 09, 4:54 p.m. – Permalink
  • Meeklo

    http://i104.photobucket.com/albums/m191/shikaku_2006/meeklo_pepsi01.jpg

    Not entirely convinced about this, but I figure I post first since I started the blog, hopefully will motivate other people to jump on this.

    I based this on my favorite version of their logo from 1971.
    I don't think its better than that one, but its a start.

    • oops, I guess it was 1973
      http://www.instantsh…
      Meeklo1/8
      We're on the same page ;)Juddly2/8
      I think our general consensus is that we are moving toward less gradient or textured logos..JSK3/8
      But, should we at least try something more modern? Meaning more close to current trends?JSK4/8
      I don't enjoy gradients or plastic wraps, but everything goes.Meeklo5/8
      Yes, no rules, you can change it as much as you want or, stick to something similar. I think some familiar element needs to stay, but if you want to start from scratch go for itMeeklo6/8
      stay present, but if you want to start from scratch go for itMeeklo7/8
      More close to current trends? Fuck that.Juddly8/8
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    Dog-earFeb 25, 09, 5:01 p.m. – Permalink
  • skt

    http://www.socket-studios.co.uk/shite/nt/pepsi.gif

    http://www.socket-studios.co.uk/shite/nt/pepsi2.gif

    i like the yellow billboards they have done with the new branding... just not the new branding.

    • Yellow works surprisingly well.Juddly1/5
      niiicejuhls2/5
      yeah... cause Pepsi Cola tastes like piss?Amicus3/5
      Haha.. exactly!Juddly4/5
      straight-forward, unfettered approach. Perhaps on the taste itself? now THAT's refreshing!identity5/5
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    Dog-earFeb 25, 09, 5:02 p.m. – Permalink
  • jysta

    I like the first 2 on this, looks good on T shirts/

    http://www.mcwade.com/DesignTalk/wp-content/uploads/2009/02/4pepsilogos1.jpg

    • Lets see your own version!Meeklo1/3
      love the third, first two are very classic looking, nice.set2/3
      I like them all to be honestMeeklo3/3
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    Dog-earFeb 25, 09, 5:03 p.m. – Permalink
  • jysta

    Wasn't the original basis of the ID to represent the star spangled banner. I can see it throught the logo's development/ So would add a star to the 'i' :-D

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    Dog-earFeb 25, 09, 5:05 p.m. – Permalink
  • Schnookums

    I would have to invoice you ungodly amounts of money to actively participate in this thread.

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    Dog-earFeb 25, 09, 5:09 p.m. – Permalink
  • Meeklo

    http://i104.photobucket.com/albums/m191/shikaku_2006/meeklo_pepsi02.jpg

    Here is one a bit more out there, but the colors still keep it familiar

    • I shouldn't like this, but I do!phatlee1/2
      its like Pepsid AD or whatever that antacid medicine is. :)monkeyshine2/2
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    Dog-earFeb 25, 09, 5:21 p.m. – Permalink
  • Meeklo

    http://i104.photobucket.com/albums/m191/shikaku_2006/meeklo_pepsi03.jpg

    one more

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    Dog-earFeb 25, 09, 5:39 p.m. – Permalink
  • jysta

    http://www.jystdesign.co.uk/images/pepsi_jysta.jpg

    • you know, the bottom one is not that bad, I would loose the star and the cola, but I like the tennis ball shape you got there,Meeklo1/4
      and this made me realize that if you write pepsi in red, instead of blue or black, it looks more vintageMeeklo2/4
      def going for vintagejysta3/4
      i like but looks like a baseballliveforever4/4
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    Dog-earFeb 25, 09, 5:42 p.m. – Permalink
  • set

    http://wencil.co.uk/qbn/pepsi.png

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    Dog-earFeb 25, 09, 5:50 p.m. – Permalink
  • jysta

    http://www.jystdesign.co.uk/images/pepsi_jysta2.jpg

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    Dog-earFeb 25, 09, 5:50 p.m. – Permalink
  • set

    http://wencil.co.uk/qbn/pepsi2.png

    oh wait

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    Dog-earFeb 25, 09, 5:54 p.m. – Permalink
  • jiaf

    I missed the boat on this one (however small the boat was), but I had an hour to kill and I thought It might be fun.

    http://jamesbarry.ca/qbn/pepster.jpg

    • luck you jumped in. it's good to have an option that makes the new one look good.airey1/3
      lol airey, you prickdMullins2/3
      I was going to write pepsi in clarendon & put P in a circle but that would be too mindblowing.jiaf3/3
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    Dog-earFeb 25, 09, 8:21 p.m. – Permalink
  • Knuckleberry

    http://img408.imageshack.us/img408/6660/pepsilogo.jpg

    5 minutes fools.

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    Dog-earFeb 25, 09, 9:19 p.m. – Permalink
  • mistermik

    http://www.workwithmister.com/pepsi.gif

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    Dog-earFeb 26, 09, 12:16 a.m. – Permalink
  • digdre

    http://www.tomhuveners.net/grabup/666a5c7c71fe4d93e3f7baa19ec5e966.png

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    Dog-earFeb 26, 09, 1:17 a.m. – Permalink
  • mistermik

    we need more..

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    Dog-earFeb 26, 09, 2:55 a.m. – Permalink
  • Mau

    http://moamoa.org/ole/pepsi.jpg

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    Dog-earFeb 26, 09, 3:21 a.m. – Permalink
  • neverblink

    http://i9.photobucket.com/albums/a70/neverblink/pepsi.jpg

    • nice idea but hate the typeliveforever1/3
      I second that, I think a bolder type could actually make this one of the best so farMeeklo2/3
      Detergent.MrT3/3
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    Dog-earFeb 26, 09, 3:30 a.m. – Permalink
  • BaskerviIle

    I think they should keep blue as their colour. Take it back to simple clean logo. I've made the roudel more prominent with the type sitting below. The type colour changes for each varient of the drink (diet, max etc). The can colour reflects the drink type:

    http://img210.imageshack.us/img210/2648/logos.jpg

    http://img10.imageshack.us/img10/6687/cans.jpg

    very rough and quick but you get the idea (essentially do a coke-style turner duckworth rebrand).

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    Dog-earFeb 26, 09, 3:34 a.m. – Permalink

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