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Inspired by this thread:
and the Core77 1 hr design challenges, I thought that maybe we can start making fictitious projects/ briefs and come up with a design challenge, just to see what everyone else comes up with, or even start following direction from someone else, on the thread.
Since Pepsi just came up with a controversial re-design, maybe that could be the first task.
How would you re-design Pepsi's logo.
1) Logo must be posted on this thread on white background (you may do a reversed version but the one on white should be present as well. no need to show it in use, if you think the concept is strong enough to be shown on packaging/ poster/ ad, etc feel free to post it, but plain logo should always be present).
2) You may not post any comments unless is to explain your concept, and this should be done right under your logo.
3) Constructive criticism is encouraged even for those not participating, but please keep it on the balloons on the right of the logo.
4) Keep it clean, no boobs, no penis, no insults, I think this could be a good exercise just to keep the mind sharp on a fun project.
- I agree the original was superbset
- yep +1poolio
- I did trim off the square enclosure. Superfluous.Juddly
- yes, we all have a favorite version, but this is an exercise to see what can you come up withMeeklo
- This is a different version. Simplified to essence. I know it's not a 'fun' solution...Juddly
- this is not anywhere near the original, this is the "original"
- which i do think should be used, black on blank silver can
(what else do they have to lose?)version3
- oh common this logo is not great, you only like it because it reminds you of your childhoodinkpink
- oops, I guess it was 1973
- We're on the same page ;)Juddly
- I think our general consensus is that we are moving toward less gradient or textured logos..JSK
- But, should we at least try something more modern? Meaning more close to current trends?JSK
- I don't enjoy gradients or plastic wraps, but everything goes.Meeklo
- Yes, no rules, you can change it as much as you want or, stick to something similar. I think some familiar element needs to stay, but if you want to start from scratch go for itMeeklo
- stay present, but if you want to start from scratch go for itMeeklo
- More close to current trends? Fuck that.Juddly
- oops, I guess it was 1973
Wasn't the original basis of the ID to represent the star spangled banner. I can see it throught the logo's development/ So would add a star to the 'i' :-D
I would have to invoice you ungodly amounts of money to actively participate in this thread.
- you know, the bottom one is not that bad, I would loose the star and the cola, but I like the tennis ball shape you got there,Meeklo
- and this made me realize that if you write pepsi in red, instead of blue or black, it looks more vintageMeeklo
- def going for vintagejysta
- i like but looks like a baseballliveforever
we need more..
I think they should keep blue as their colour. Take it back to simple clean logo. I've made the roudel more prominent with the type sitting below. The type colour changes for each varient of the drink (diet, max etc). The can colour reflects the drink type:
very rough and quick but you get the idea (essentially do a coke-style turner duckworth rebrand).