Citroen fonts
Out of context: Reply #7
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- janne760
maybe not delpire for the new models:
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Friday 17th January 2003Development Of New Corporate Fonts For Citroën
Fontworks UK Ltd, Europe’s leading type and custom font services supplier, has completed the design and production work on a set of new corporate typefaces for Citroën. The new fonts have been introduced across a wide range of media including national and regional press, television and internet to inject fresh impetus into Citroën's branding campaign, particularly for the new 'C3' and 'C8' vehicles. The new typeface was developed by Fontworks' Special Projects Team in partnership with Andy Breese, senior typo at Citroën's London advertising agency Partners BDDH. Breese drew up the original concepts which required Fontworks to produce a unique, engraved style font with real presence. A major requirement was that it should have high visibility numerals for use in Price advertising which comprises a substantial part of the Citroën business. Three weights (Roman, Bold, Extra Bold) were created together with an Alternates set incorporating non-lining numerals. The end result is a fresh, open, highly legible typeface that has greatly enhanced the Citroën brand. "I am extremely pleased with the finished typeface", comments Breese, "and have had a very positive response from everyone I have spoken to at Citroën. It was a highly enjoyable process working to this end and as a result I would not hesitate in recommending Fontworks. I look forward to working with you guys in the future." Other recent custom work by Fontworks includes fonts for Freeserve, Nicorette, Transport For London, Vauxhall and Scottish Power.
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