price for packaging 11 Response

Last post: 3 years, 3 months ago | Thread started: Oct 15, 08, 3:20 p.m.

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• lorac77

  I'm new to the area of packaging, so i'm a little lost on how to price a new project. Working with a client on redesigning a set of ice cream pints. They have a new logo already, but need a complete redesign with the new logo and they are completely open with design.

  Right now they need a packaging system for 2 flavors within the brand. More flavors will be rolled out in the future down the line. Need to set up a system (for the packaging, as well as the pricing so i can account for those later.)

  Also good to know - they are beginning to target consumers - the ice cream was previously only sold to other businesses. So there are alot of factors in place as they want to retain current customers and not confuse them, but also attract new customers.

  Any good resources or suggestions? Is it worth asking for a percentage of sales in the future, or stock? Who knows how well the ice cream can sell depending on how well the product is marketed, and i dont want to sell myself short by underestimating what will happen down the line.

  thanks....

  Oct 15, 08, 3:20 p.m. – Permalink

• letters2

  Look into packaging rates in the Graphic Arts Guild Pricing and Ethical Guidelines book. And read through on invoicing if you're new to this. Be sure to figure out your rate, add contingency for coordination time and of course add your profit margin - just a few of the very basics to keep in mind. That book is good at taking you through the process.

  Bill them for currency, not stock or sales or anything immeasurable currently - otherwise you'll be out in the cold.

  • Always seem to forget about that book - thanks for the heads up...– lorac77

  

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  Dog-earOct 15, 08, 3:25 p.m. – Permalink