Should we develop this logo? 4141 Responses

Last post: 4 years, 7 months ago | Thread started: Sep 29, 08, 8:50 a.m.

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• kushman

  We're a small web design outfit trying to get bigger and better contracts yadda, yadda...

  Anyway this was our old logo:
  

  

  And we recently moved to the one our site at the moment, this one:
  

  

  But my friend at the desk opposite came up with this one:
  

  

  So the question is should we scrap our current logo and develop the crown logo further?

  We're not sure if it's too clever for it's own good for the type of clients we generally have?

  Any thoughts?

  Sep 29, 08, 8:50 a.m. – Permalink

• Nairn

  I'd not say it's 'clever' bit it's certainly better than the other two.

  Why does a crown say 'essential' or 'tailor made' to you?

  • it kind of looks like branding for a Local Authority, or something.– Nairn

  

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  Dog-earSep 29, 08, 8:52 a.m. – Permalink

• Jnr_Madison

  Don't like the one your friend did.

  • But "it's certainly better than the other two"? (or so the chump up ^ there says, pfft)– Nairn1/4

    I think their old one is stronger but I see where you're coming from. ps don't listen to that guy.– Jnr_Madison2/4

    The current one just makes me think of Internet Explorer/CS suite logos. Maybe not a bad thing? And yeah, what a cock!– Nairn3/4

    I was talking about their first one, the IE thing is far too generic for me.– Jnr_Madison4/4

  

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  Dog-earSep 29, 08, 8:52 a.m. – Permalink

• Dancer

  I do not see the I E straight away.

  The Crown has no relevance to the name......

  • didn't even notice till you pointed it out– lambsy

  

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  Dog-earSep 29, 08, 8:53 a.m. – Permalink

• Bluejam

  i think the crown logo is naff. do not use. it's really bad/bland symbolism.

  

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  Dog-earSep 29, 08, 8:53 a.m. – Permalink

• SkyPoo

  I think your current logo attempts to say nothing at all and succeeds, and the second one one attempts to speak volumes and fails.

  • So right in such few words.
    *claps– Dancer1/3

    Hahhahah, so unusual for me too, with my usual four page essays.– SkyPoo2/3

    exactly
    :)– Dancer3/3

  

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  Dog-earSep 29, 08, 8:55 a.m. – Permalink

• Jnr_Madison

  I think your current one is too generic.

  

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  Dog-earSep 29, 08, 8:55 a.m. – Permalink

• dusty_shackle

  I would take the old logo and just kick it up a notch. Change the font and play with the green glowy thing a bit. The crown sucks and the IE one looks like a rejected adobe icon.

  

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  Dog-earSep 29, 08, 8:57 a.m. – Permalink

• kingsteven

  (∆∆∆) is my logo, but for slightly more obvious reasons.

  • I don't get it?– stem1/5

    //– stem2/5

    Ah, it's an ASCII crown... Going to ditch it as soon as I get the time to re-brand.– kingsteven3/5

    Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.– dusty_shackle4/5

    i kinda like your ascii crown– lambsy5/5

  

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  Dog-earSep 29, 08, 8:57 a.m. – Permalink

• pylon

  Careful using the IE as any type of wordmark. Microsoft may send their goons after you...

  

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  Dog-earSep 29, 08, 9:03 a.m. – Permalink

• Iggyboo

  I hate the name of the brand. Can anyone say initech? But lets just go on... it's probably not worth changing the mark. Their all kinda mediocre.

  • initech...LOL– Jnr_Madison

  

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  Dog-earSep 29, 08, 9:12 a.m. – Permalink

• ESPtype

  its been done before...

  

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  Dog-earSep 29, 08, 9:19 a.m. – Permalink

• 7point34

  play up the Essentials part of the name.
  maybe try a logo that focuses just on the E.
  maybe a lower case e.
  maybe add something dynamic like a swoosh.
  

  

  
  yeah... yeah, i like where this is going... that swoosh make me know i'm going places, and fast.

  • lol– pylon1/3

    Too small. Enlargen it.– SkyPoo2/3

    you gotta admit. you loved that activity animation in IE back in the day.– ephix3/3

  

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  Dog-earSep 29, 08, 9:24 a.m. – Permalink

• max_prophet

  Your current one is at least generic and somewhat confident.

  The crown version is a cheap gimmick with a cheaper Burger King 'idea' running behind it, with the addition of an overly wordy and clumsy tagline. Now maybe you need a tagline I don't know, but this isn't the tagline you need.

  

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  Dog-earSep 29, 08, 9:30 a.m. – Permalink

• max_prophet

  Internet Essentials
  

  

  • Hey is that the new revolutionary tailor made 3-Ply toilet paper?– falcadia

  

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  Dog-earSep 29, 08, 9:32 a.m. – Permalink

• PromotionalUseOnly

  get rid of the grey part bit of the ring on the I, and possibly look at doing a flat-on version too to go with it

  

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  Dog-earSep 29, 08, 9:33 a.m. – Permalink

• neue75_bold

  the kerning on the new one is better though... you need to have someone tweak the current one...

  

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  Dog-earSep 29, 08, 9:35 a.m. – Permalink

• Jnr_Madison

  Microsoft called, they said you can keep the IE mark with the new type.

  • type that your friend did.– Jnr_Madison1/2

    yes, I'm a cock rasko before you point it out.– Jnr_Madison2/2

  

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  Dog-earSep 29, 08, 9:38 a.m. – Permalink

• ian

  The old one looks like a logo for anal sex (with either a muppet or some kind of gangrenous hole) the second one looks the the new adobe icons and the last one looks like an icon from istock.

  You're going to struggle with the name which is fantastically generic, so either develop the second one into a nice logotype, or come at it with a fresh head ans some completely new ideas. No crowns, you're not the internet kings (or maybe you are) as its just as generic as the name.

  Sorry if this is overly harsh but those are my two cents.

  

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  Dog-earSep 29, 08, 9:42 a.m. – Permalink

• October

  keep the current one and tweak it with better type.

  whenever you do anything in the future, try to avoid cheese, the last thing a company with internet on its name is something cheesy.

  

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  Dog-earSep 29, 08, 10:06 a.m. – Permalink

• kushman

  Wow thanks for ripping our work apart guys, I feel much better now.
  It's definitely back to the drawing board with this one.

  For me, I agree with SkyPoo (thanks for that)

  'think your current logo attempts to say nothing at all and succeeds, and the second one one attempts to speak volumes and fails.'

  Personally I don't like the old one either. Type looks dated and the green dot looks very 90s software house.

  I don't like the name but we're stuck with it. (My boss is worried that if we change it customers may think we've gone bust!)

  And yes, the tag-line wanks on too.

  I'm really struggling with that name...

  • re-direct– epigraph

  

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  Dog-earSep 29, 08, 12:25 p.m. – Permalink