biz card crit plz 1414 Responses

Last post: 2 months, 2 weeks ago | Thread started: Sep 2, 08, 6:03 p.m.

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• jaylarson

  late night card crit please.

  this has been hammered a bit with client. please take a gander and spend some energy critiquing these cards. thanks. the jpgs look shite, so i recommend the pdf.

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  http://jaylarsondesign.com//pdfs…

  Sep 2, 08, 6:03 p.m. – Permalink

• elpaso

  whats with the anti alias ?

  

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  Dog-earSep 2, 08, 6:04 p.m. – Permalink

• janne76

  the lack of anti-alias, elpaso means...

  • ooops/
    everyone is failing today!– elpaso

  

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  Dog-earSep 2, 08, 6:06 p.m. – Permalink

• BannedKappa

  Can someone crit the text here?

  

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  Dog-earSep 2, 08, 6:06 p.m. – Permalink

• elpaso

  i dont think the name is predominant enough.

  and the use of capital letters seems a wee inconsistent.
  and i would pull up the bottom text a bit.. (seems like a smaller margin)

  

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  Dog-earSep 2, 08, 6:06 p.m. – Permalink

• janne76

  anyway,
  choice of type doesn't say architecture to me.

  pretty bland as well..

  

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  Dog-earSep 2, 08, 6:07 p.m. – Permalink

• elpaso

  how does it fit in with the rest of the brand?

  • there isn't a brand yet = problem– jaylarson1/2

    = no problem.
    
    you are to create it!– janne762/2

  

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  Dog-earSep 2, 08, 6:09 p.m. – Permalink

• BannedKappa

  OK seriously...
  The text is all over the shop. You've got my eyes darting to all edges of the card. There's no grid, no flow, no real hierarchy.

  

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  Dog-earSep 2, 08, 6:10 p.m. – Permalink

• VectorMasked

  I don't now man. It's hard to critique that.

  Bad image quality/no edges nor a more logical way of showing the design = can't critique anything

  Poor Neutraface. Neutra deserves better treatment ;o)

  • nevermind. just downloaded the PDF. #3 is the best, but don't feel it fits architecture. What paper stock will u use?– VectorMasked1/4

    130lb– jaylarson2/4

    what is that in gsm?– elpaso3/4

    about 230
    http://www.paper-pap…– jaylarson4/4

  

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  Dog-earSep 2, 08, 6:13 p.m. – Permalink

• jaylarson

  pdf from indesign
  indesign saves shitty jpgs. sorry. brb.

  

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  Dog-earSep 2, 08, 6:15 p.m. – Permalink

• jaylarson

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  Dog-earSep 2, 08, 6:26 p.m. – Permalink

• VectorMasked

  Try the logo and "sust…" at the top and move down the dude's name. I feel you might be avoiding coz you feel it's too normal, and are forcing "Crow's Nest" into the middle of the card.

  IMO this is screaming out for some cool geometric elements bleeding off or something.

  • < "yo", perhaps, but i want type only– jaylarson

  

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  Dog-earSep 2, 08, 6:27 p.m. – Permalink

• jaylarson

  AHH, I can't believe they aren't aligned. (where is onewhoslaps?)

  

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  Dog-earSep 2, 08, 6:30 p.m. – Permalink

• capn_ron

  I don't mind it. I like things clean and simple, but you may look into something special in the printing. Foil-stamping? Spot UV on the type?

  I do like it though.

  

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  Dog-earSep 2, 08, 6:37 p.m. – Permalink

• d_rek

  Yeah, type treatment feels a little blah.

  Consider composition (yes, even a business card can be composed). How can the negative space better activate the type?

  It seems like you could also get a little more playful with the type family. Try calling out different info in different weights/italics/etc.

  Also, why are you treating the number spaces with underscores? I don't see this type treatment being used anywhere else. The info also feels unimportant to me being set in all lowercase (playing with weights could help this).

  I don't mind the minimalist approach tho. You have a good start you just need to tighten it up a bit.

  • underscores are to help create space in an all white <div> in < the column– jaylarson1/3

    not following you– d_rek2/3

    Try using a lowercase 'i' to determine the wordspacing– d_rek3/3

  

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  Dog-earSep 2, 08, 6:59 p.m. – Permalink