Brand - Plus / Extra / Growth
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- Nathan_Adams
Does anyone know of some good identities/logos where the brand has expanded on themselves. ie. to indicate large expansion of the company, or to moving into new markets, they tack on a plus or similar indicator to the name and logo?
I'm looking for interesting ways to convey that kind of company extension.
- neverblink0
The only one I can think off is Etnies.
Their 'normal' line consists of skateshoes, where their 'plus' line focusses on more fashion-orientated shoes.etnies:
http://etnies.com
etnies plus:
http://etniesplus.com
- Nathan_Adams0
Thanks.
I've been searching for more, and not coming up with much. I really thought that it was reasonably common, but I guess maybe it's more something done with product lines, rather than companies and identities. And that's not just restricting it to "plus", but to general "we're still the same company, but now we're in these places and and can do these things as well" communicate.