Bell (Canada) Rebrand 7474 Responses

Last post: 3 months, 4 weeks ago | Thread started: Aug 8, 08, 7:01 a.m.

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• twentythreeseven

  For those who've been wondering what those irritating 'er' ads have been...Bell has rebranded and have a new site, which is actually not shit - unlike the campaign concept.

  http://www.bell.ca/

  Aug 8, 08, 7:01 a.m. – Permalink

• neue75_bold

  oh my fuck!?

  let me guess, done by an ad agency?

  • meaning – complete and utter rubbish...– neue75_bold

  

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  Dog-earAug 8, 08, 7:02 a.m. – Permalink

• MrDinky

  http://www.brand.bell.ca/en/page…

  

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  Dog-earAug 8, 08, 7:05 a.m. – Permalink

• MrDinky

  add shit load of agencies together and thats what you get

  The new brand platform was conceived by Zulu Alpha Kilo, a new agency founded by Zak Mroueh, the renowned Canadian creative genius behind award-winning brand and advertising campaigns for companies such as Mini, Nike and Pfizer.

  The Dream Team composed to execute the new brand platform across Bell's
  product and service portfolio consists of Zulu Alpha Kilo; the Toronto office of Leo Burnett, one of the world's largest and most respected advertising agencies; lg2, a top Montreal agency responsible for the French-language platform and Cossette Communication Group, a long-time Bell marketing partner.

  "We went with a team of the industry's best, led by an elite trio of
  creative directors collaborating in a new and innovative client-agency model," said Mr. Seifeddine. "We think the team's work speaks for itself in terms of clarity, emotional connection, boldness - and strong support for our strategy to deliver a better customer experience.

  • canadian... genius... hmmm...– digival

  

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  Dog-earAug 8, 08, 7:07 a.m. – Permalink

• moamoa

  I am the sure they won the pitch with the blue "er"

  • yeah, what's the deal with that. it's stupid.
    
    – technikiller

  

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  Dog-earAug 8, 08, 7:07 a.m. – Permalink

• bezul555

  why it reminds me apple store website?

  • yeah– moamoa

  

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  Dog-earAug 8, 08, 7:07 a.m. – Permalink

• moamoa

  looks like a combination of apple & swisscom

  

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  Dog-earAug 8, 08, 7:09 a.m. – Permalink

• neue75_bold

  I just can't get past the logo, wow x 10...

  

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  Dog-earAug 8, 08, 7:09 a.m. – Permalink

• MrDinky

  Zulu Alpha Kilo (Former Taxi guy) + Leo Burnett + LG2 + Cossette

  YAY

  • hmm– akrokdesign

  

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  Dog-earAug 8, 08, 7:09 a.m. – Permalink

• MrRemote

  Oh lord!

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• Dennis_Moore

  horrible.

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• neue75_bold

  and seriously, what is with the 'er' and the horrid blown up and cropped type?!

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• mistermik

  ident new?

  • as in how– mistermik

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• PromotionalUseOnly

  yeah reminds me if the apple store had a dell logo

  • +1– pylon

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• MrDinky

  funny there is no brand agency in the roaster

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• MrDinky

  or any design agency

  

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  Dog-earAug 8, 08, 7:10 a.m. – Permalink

• moamoa

  http://www.swisscom.ch

  

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  Dog-earAug 8, 08, 7:11 a.m. – Permalink

• MrDinky

  put whole bunch of ad guys in a room, they will say APPLE, SIMPLE, BLUE, -ER and you got a logo

  

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  Dog-earAug 8, 08, 7:11 a.m. – Permalink

• MrDinky

  and iphone

  

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  Dog-earAug 8, 08, 7:11 a.m. – Permalink

• D_Dot

  I'm getting a few "page not found" errors... maybe they launched too soon.

  

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  Dog-earAug 8, 08, 7:11 a.m. – Permalink

• digdre

  Dell?

  • not even close– bezul555

  

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  Dog-earAug 8, 08, 7:12 a.m. – Permalink