it's only marketing but I like it May
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- onabike
Hello, this is my blog, it started as a way of helping my previous marketing department understanding that there was more to a web campaign than the replication of an offline promotion, I just kept going since. I tried to review as a consumer as much as someone that work in the industry. Hope you like it and feel free to subscribe.
- evanburke0
I really agree with your statement about marketing campaigns just shoving content for other sources onto the web.
But what I don't see enough of are web campaigns that really use the medium in an interesting way, rather than just "add a game" or "add a send to friend" and think this constitutes some interactive paradigm.
Just take a look at theFWA and see how many "talking heads" appear on the frontpage. Web campaigns are becoming the new infomercials.
- onabike0
Indeed the web is becoming an interactive TV for better or for worse but the next step is to include not only the web but all the other digital medium and actually make something useful out of it. The best campaigns are the one that actually worth something to the users and not a prize draw as you might get the people in but not their memory.