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horrible Animal Planet logo 2727 Responses
Last post: 5 months, 4 weeks ago | Thread started: Feb 28, 08, 8:33 p.m.
- Point5
can anyone explain why they changed there logo to have this ridiculous sideways M?
http://animal.discovery.comThis has been bugging me for the last 2 weeks and I demand answers now.
- Feb 28, 08, 8:33 p.m. – Permalink
- b_magallanes
I think its supposed to represent tiger stripes.
- Dog-earFeb 28, 08, 9:58 p.m. – Permalink
- Ampersanderson
"The new programming on Animal Planet will tap into the instincts that drive us all — fear, hunger, pleasure, nurture — with compelling stories that resonate with what it means to be human."
- Dog-earFeb 28, 08, 10:25 p.m. – Permalink
- Point5
thanks Ampersanderson. I knew there had to be something out there that reviewed this.
"Regardless of what typeface it is or isn't, the logo is a weird jumble of ideas. I am guessing that the varying widths of each letter represent the different animals, that the sideways M could be an animal in a different position (I would gander sleeping or ready to fornicate), or maybe it's a bat, and that the overall composition is meant to feel alive and unexpected. Unfortunately it feels mechanical, constricted and, well, dead. For an identity that strives to "bring out the raw, visceral emotion in the animal kingdom" this simply does not cut it."
glad I'm not the only one that is disturbed by this thing. I usually don't rant about things like this, but Animal Planet is a channel I watch on occasion and this logo actually deters me from watching it anymore. It irks me to no end.
- Dog-earFeb 28, 08, 11:13 p.m. – Permalink
- uncle_helv
They are both shit...
Point5 what the fuck are you on about??
- Dog-earFeb 28, 08, 11:17 p.m. – Permalink
- ukit
Victoria Lowell, Senior Vice President of Marketing
"Animal Planet has commissioned a new logo to signal its change: the name of the channel in different size letters, made to look as if it could have been created by an animal, Lowell explained. On TV, the logo will come alive with an animal emerging from the "M." Animal Planet is working with London-based design agency Dunning, Eley and Jones on the new logo and look; and Minneapolis-based creative agency Mono on the marketing campaign."
- Dog-earFeb 28, 08, 11:58 p.m. – Permalink
- babaganush
I think this and the thread about 'creatives' and suicide go hand in hand. Probably had ALL the life/style sucked out of it by 'VP's' who think the audience are amoebas...can't imagine any company worth their salt actually recommending it...marketeers know best:
"the name of the channel in different size letters, made to look as if it could have been created by an animal"
Fucking priceless!...haha
- Dog-earFeb 29, 08, 3:38 a.m. – Permalink
- doesnotexist
it looks better in the subway ads here in the city. I don't like it in the green color, don't mind the M either. I actually kind of liked the mark when I first saw they had redone it.
- Dog-earFeb 29, 08, 6:16 a.m. – Permalink
- 5timuli
"as it attempts to shed its family-friendly image for a more intense experience"
What the fuck is going on with these TV fucktards? They feel they have to pander to the lowest common denominator... they did the same 'rebrand' with Court TV (now Tru TV), ruining the channel in the process.
- Dog-earFeb 29, 08, 6:21 a.m. – Permalink
