new Xerox logo
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- ********
- Mishga0
like it...but i skipped the x-sphere ala Xbox...
- moprints0
ouch.
- ********0
"The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo," said Maryann J. Stump, senior director of brand strategy for Interbrand. "And you can do animation with a symbol that you just can't do with a wordmark."
She should never work again
- Nathan_Adams0
Rubbish. I can live with the logotype (although I have a fondness for the old type) - a bit similar to Kodak's new logotype though, but that X sphere is fucking horrid.
- every time you post, i think you are the motocross guy i did a site for haha!
http://levelthirteen…lvl_13 - haha! I HAVE crashed motorised 2 wheeled vehicles before. All I need now is the hat with the flaps ;)Nathan_Adams
- every time you post, i think you are the motocross guy i did a site for haha!
- Nathan_Adams0
Sponsorship didn't exist then? right-o. I would have thought a 3D flashy logo would be LESS suited to sponsorship, given the variety of situations it would have to be used in...
- ********0
I think the new type isn't quite faithful to a xerox machine brand. it looses the mechanical character present in the other type (which was very distinguish) and could be anything from a telephone company to a greek basket sports company.
- Its not about machines anymore, its about providing solutions dude. Solutions.ian
- omg really?! what went wrong?********
- i guess they deserve that logo then.********
- Raniator0
Type is ok, that device is terrible...
What is it with designers thinking they need more than just a wordmark and adding another unnecessary element?
See: http://www.wacom.com for perhaps the worst example.
- not *another* unnecessary element, just *an* unnecessary element. Bah, you know what I mean...Raniator
- stem0
It's 'orrible
Sorry, I can't be any more constructive
- Coldice46780
no, no, why. I personally don't care how good a new logo can be, a brand like XEROX has logo well known to everyone. The term xerox has brought its own meaning, such as Kleenex has done to tissue paper.
Anyway, their only choices is retain the old logo or tweak the original logo, can't just scrap it for another.
- i_monk0
Quick! We need to cash in on this 2.0 stuff, so give us something 3D! But it has to look like an X! Only softer! Make it shiny, so people know we're hip!
- ukit0
The problem with all these bevelled 3D redesigns (AT&T, UPS, etc.) is that the old logos were timeless...the new ones will look dated within five years. What's next, IBM?
- if IBM goes 3d I will hang myself********
- designer, u know i'm sending out thepetition to IBM to do just that... nothing personal i just want u to follow up on the promise.pr2
- if IBM goes 3d I will hang myself
- goingpublic0
Typeface = fine. X-sphere = not.
http://design.thesedays.com/2008…
- Fizik0
<SIGH>
geez.
immediately I thought Kodak too.
and the sphere looks like crap.
What the hell is a xerox anymore anyways? .... 'f a x'? that's like a printed email right? lol
- ********0
I like the logo type, but loss the shite 3D icon. Idea, Round ball with an X on it, It's a go.
- Geith0
this is an abomination.
- blaw0
I always liked the pixel 'X'.
- JKilla770
Yeah at least with the pixel X kid of says hey look at am I'm taking something from somewhere and making another.
The new one to me says hey we're going to get our hands on everything and slowly squeeze what ever we can get out of you.
New logo = Fail!
- MLP0
srsly.. x box!
and the x on the sphere is lopsided.
