web advertising $$$
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- sephil
Someone know where I can have info on advertising cost on Internet.
We are a magazine about to lauch our new webside and I have no idea how much we should charge our advertiser online vs the one that appear in the printed magazine.
cheers
- sephil0
comon...
- canuck0
what type of online advertising are you thinking about?
- sephil0
We are man life style magazine... think of Vice/FHM/Arena style.
In the print version of the mag we have fashion stuff (Oakley, Quicksylver, etc.), Night Club, restaurants, escort agency, etc.
Some of those clients will probably follow on our web site and we have already some potentiel clients like online casino and other web related business.
give you more idea? I'M looking for price range of people in similar business or data base with this kind of info on the web.
- n0rty10
hit up overture or click squad. or just type in "online marketing" in google
but it looks like you need an online marketing manager. you may need 'cost per click' etc planned as you start to get bigger online.
- TheTick0
Let me get this straight - you're publishing YET another stupid men's magazine and just NOW are trying to figure out what advertising costs might be on the internet..and you come to the newstoday commnuity for this kind of answer?
You're one of thos e"marketing guys" who just heard about the internets, right?
Next you'll be telling us you want to put a blog on the website, because you know they're the hot thing for those young Gen X males..
Wow. I'd just go ahead and file the bankruptcy papers now before that law congress signed kicks into effect.
- phazeone0
whoa. go easy on the guy!!
here's what I suggest if you're just starting out. figure out how much you charge for a small add in your magazine, vs the size of your reader base.
then figure out how many hits your website/their banner will get per month, regardless of clicks(you usually make more more flat rate..no one clicks anymore but people paying for advertising are too stupid to realize that) but base the price on exposure. got me?