Product shot use
Out of context: Reply #4
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- Morning_star0
It's a really tricky arena to navigate. Most of the larger consumer brands are incredibly protective of images that are campaign specific. Essentially, due to the large investments they put into creating the assets for a new products and services, third party use is considered a serious violation of their copyright. This includes completely de-branded products and even style lines. For instance Bentley sued a third party luxury car reseller for using the haunch and style lines from their new V8.
This is partly a problem of client education. Some clients are completely ignorant of the investment, both time and money, necessary to produce decent bespoke assets or are confused about the legalities surrounding third party assets in the public domain.
There are suppliers out there, that specialise in props that are completely white labeled and i've used their products in both film and stills situations. However, be careful, automotive brands tend to be legal rotweillers when it comes to their assets, especially if it's a newer model.