Jacksonville Jags Rebrand

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  • dbloc0

    “Now, that’s a cool cat,” Jaguars Owner Shad Khan said at the press conference.

    The Jaguars’ new primary logo was termed a “vibrant redesign” of the team’s long-time logo, which has adorned its helmets since the 1995 expansion season. The rebranding also features the introduction of a military-inspired secondary logo. [...] The new primary logo stays true to the team’s traditional colors, while featuring a “fiercer” Jaguar, “amplifying the powerful characteristics of the cat.” The secondary logo will include a shield featuring the new logo underneath a bold graphic treatment of the nickname “Jags,” meant to pay homage to the military roots of Jacksonville and celebrate the fan-inspired “Jags” nickname.

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