Non Disclosure Portfolio

Out of context: Reply #2

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  • hellobotto0

    ^
    "All rights reserved." isn't always correct for everyone.

    Sometimes it's a "Some rights reserved." situation where acknowledgment of third parties whether its clients or agencies may need be acknowledged. The only thing sadder than no legal/copyright language is legal/copyright language which is unenforceable or just wrong.

    I go this route:

    1. If it's concept work, disclaim it as such. This is important because it can help better disclose your personal efforts. Also establishes a vibe of transparency...won't hold up in court, but positive perception can go a long way in getting you to forgiveness just in case.

    2. Only post once the actual project has been released. Even if you're wanting to share a concept that was killed in the first round, wait until the real thing has been posted, killed, and/or paid for by the contracting entity. It's like a friend who's got news you're privy to...give them first pass before you share what you knew and when.

    3. Credit the work accordingly, including the agency it was done for and the CDs/ACDs/ADs/Photogs/Illos/Write... etc. who made it happen. If the work was done for an agency, and they find out you've posted it and decide to be a pud, at minimum you can point to the fact you weren't taking unwarranted credit. Some agencies like the added exposure, and the one complaint I've heard most consistently from CDs: "I'm indifferent about the guy showing our work, but I don't appreciate the prick representing himself as if he got the client, landed the bid, and did *all* the creative by himself."

    In other words...live your shadow life out in the light. And start working on making your public-facing book less than 80% non-disclosure. Assume the worst...the powers-that-be can go C&D crazy...I've experienced it, and I've seen former CDs renege on permissions. Make it a goal to have enough independent work to withstand any sweeping C&Ds or CDs having a bad day which may catch you off-guard.

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