stepping down from ecommerce

Out of context: Reply #15

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  • Continuity0

    Also:

    'besides: women like to shop for clothing in real life. Not online.'

    This is basically not true. Over the course of last year, I worked on the re-design of a retail fashion chain's site, and to all of our amazement, we discovered in the research phase that the overwhelming majority of this company's online customers were women. Not only that, but the same was true of their competitors.

    In actual fact, it's men who are much less likely to buy clothing online.

    • not me. I know my sizes and don't shop where i live. I dispose of anything i own I see someone else wearing.albums
    • so far, hats, shoes, shirts,,, right to goodwill.albums
    • I alternate. Jeans, I always order online, cos I know the style and size I need. Otherwise, I like to try the stuff on.Continuity
    • i'm a brandwhore. I wear one style of jeans in one brand so i'm good and "medium" works for shirtsalbums
    • and as far as shoes, I've learned I'm a UK43, not a US9.5 or 10, so more options online for mealbums

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