Comparative Advertising

Out of context: Reply #9

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  • vaxorcist0

    I remember reading that business success often has more to do with the list below than being innovative or better....

    1. Ability to Empathize
    2. Clarity of Purpose
    3. Timing

    1. The reason I say this is that, the "do they actually understand me, do they really get it" question seems to determine who buys what when dealing with a "partnership" kind of website that takes a huge part of your business infrastructure and puts it online, i,e, like your system.

    2. Clarity of Purpose... I think one of the reasons that 37 Signals has been successful is that they DO NOT try to be all things to all people, and it shows.

    3.Being in the right place at the right time matters, and if you're at the right place at the wrong time, maybe a tweek to go somewhere else, like a target market that's more niche might work....

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