Comparative Advertising
Out of context: Reply #8
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- vaxorcist0
You have a bunch of people HERE from a supposed target market, and some of us used to work in Ad Agencies, which tend to focus on things like "Emotional Buying Decision Triggers" and how to hit them with design and copy... unlike say many Design Agencies, who tend to focus on things like Elegance, Usability and such...
WHY??? Because the first thing I learned when working at a rather smart ad agency was that most people actually make decisions based on something very emotional, but use all the information to justify it, and more info may just make them more determined to defend a choice, unless they haven't yet decided and more info just causes more anxiety, in which case they may choose the "safe" choice...
i.e. There was a study somewhere that all the extra info some database upstarts were informing potential database customers with tended to just make the clients choose oracle, because they were overwhelmed and seeking "safe harbour"