Designing without content
Designing without content
Out of context: Reply #15
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- Chimp0
d rek has it pretty much spot on.
It seems like there isn't much cohesion, designer, director, copywriter and client. It needs someone lead the brief and pull everything together.
It ends up being a mess if you only do the 'design' and the copywriter does the copy.
Someone needs to stipulate what the message is and how you are going to say it.