Designing without content
Out of context: Reply #12
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- d_rek0
Content is king. However, clients rarely -if ever- have the content fitting for a King.
After I graduated I was of the mindset that I was simply the "designer" and that if you just gave me the content I could "design" it. After working professionally for half a decade i've finally realized that as a designer you're much more powerful and valuable to your clientele if you can not only design around what isn't there but help guide what you think should be there. If you were to simply wait around for content to come your way without being able to author content you would no longer be a designer you would be a decorator. You would probably also rarely finish a job.
After all, if you're a designer and you are designing towards a specific audience then you probably have a very good idea of the type of content they want to see/hear/read.
That's not to say it's your job to become a copywriter / filmmaker / photographer... but you should be able to direct their content through informed decision-making.