Branding definition

Out of context: Reply #7

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  • weldedturkey0

    @mikotondria3 gave a great definition; a "brand" is basically the sum of all the parts, and a "corporate identity" is really just one part.

    However, "brands" are not limited to companies. The term is applicable to almost anything in present day; organizations, countries, cultural groups, countries, and even non-incorporated people have their own brands through social media.

    • "personal brand" is now a big deal, especially since social media profiles are the new normmonospaced

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