Branding definition

Out of context: Reply #2

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• vaxorcist0

  Business to Consumer or Business to Business?

  I ask because I've gathered the concept of Branding is different between the two, where business-to-consumer branding is much more emotion / aspiration / ego / concept based, whereas business-to-business is more past reputation + hard-headed + salesperson + actual product based..

  vaxorcist 0Permalink

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  • They are the same. The audiences are not.Morning_star
  • interesting... tell me more....vaxorcist
  • B2C and B2B are more focused on selling (advertising) Branding is the cumulative reputation to be adhered to by all.babaganush
  • you might help me win a longstanding argument with an account guy I used to work with.. he owes me a beervaxorcist

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