email & analytics

Out of context: Reply #3

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• JazX0

  I wouldn't recommend using GA professionally. Of course, that's my opinion but... So you're seeing a large amount of people opening the E-mail but not following the calls-to-action (HREFs), which you should be able to track obviously, within the E-mail?

  1. Was the dB legit, ie., E-mail addresses real?
  2. Did the 3rd party group actually send out 400,000 at once? That sounds awfully large.
  3. Was the content compelling?

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