Social Networks used as marketing tools?

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• ribit0

  Skittles digital marketing
  On Tuesday, March 3, 2009, Skittles launched a new web-based marketing campaign that replaced their website with a real-time Twitter feed.[5] For a little more than 24 hours, any post on Twitter that included the word "skittles" was aggregated and displayed on the Skittles homepage. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked instead to its Facebook fan page. Skittles.com now redirects to the Wikipedia page for Skittles.

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  • not sure if their advertising manager has been promoted, or fired.. (Twitter feed got a lot of joke/porn spamming)ribit
  • i was wondering about that... the Twitter campaign is a bit too aggressiveKrassy
  • dependsribit

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