Anyone else notice
Anyone else notice
Out of context: Reply #5
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- lebowski0
Big agencies will lose accounts to mid-sized agencies (AKQA) which will then grow into large "new media" agencies.
The old school agencies are/will buy the boutiques. But since those all run on their founders, who won't put their hearts into it because selling out is a dream for them financially. They will probably bide their time until their service contracts run out. The transplanted agencies will lose their edge because they'll have to hire new people and and end up losing the dynamic that made them attractive in the first place.
Big agencies will be screwed when they have to trim down and merge with the new media deals.