- Doug Darroch
Marketing as a process has existed for over a millennium, with the word first finding a reference in 16th-century dictionaries. In its 19th-century form, marketing was defined as the commercial activity of buying and selling a product or service. Moving to the present, the definition of marketing has seen a substantial makeover.
In a time when trends, patterns, and the best strategy change at a rapid pace, keeping your business ahead of the digital marketing curve is an absolute necessity.