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nicelogo_com

Laguna, US
Citizen since: 2008.
Last login: 4 months ago
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Biography

Drew Dougherty, Graphic Designer and Illustrator. 20 years of unique action sports and fashion marketing experience as a brand design director collaborating with niche lifestyle and technical sports brands.

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Remeber the Bop-It game?

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Last Fall I got to help collaborate and redesign the recently revamped Bop-It! game’s packaging and logo. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. The pretty Richie Rich TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.

nicelogo.com

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Design Art Marker 229 in memorium

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The above photograph contains my favorite marker, named by my daughter “The Money Maker.” I learned today that this is the last Design Art Marker here in my studio and that this marker has been discontinued. I have these last words to share; CAUTION: Contains Xyleme – Use with adequate ventilation. Direct contact may cause skin or eye irritation. If ingested, may be harmful if absorbed through gastrointestinal tract. Not for use by children”, “RIP. I will miss your intoxicating scent, efficient strokes and magical blackness. You made me the designer I am and will be missed.”

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Giro Winter Product Graphics

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Let It Snow! Launched at SIA and ASR - product graphics we did with the Giro ID department. I'll keep adding product as shots and permission materialize. This is a 2 page spread in I found in the Transworld Business SIA Edition showing the graphic we did on the new goggle strap. This is called "Permission to brag".

http://nicelogo.com

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Microsite for PacSun's PacTour

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Turn your speakers down - or up? So stoked on this second major brand collaboration with PowerPlay Interactive and the action sports and lifestyle retailer PacSun. Go sign up and win some booty! It came out killer. Thanks Sean and PacSun for letting me play with you guys. The site really rocks - http://pactour.pacsun.com/bands.…

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Slaters New Brands Catalog Design

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It’s year 2 for Kelly Slater’s new brand Komunity Project, the rider designed action sports accessories brand. The catalog has expanded a lot and offers even more team rider signature series traction, an extensive travel bag selection and SUP accessories. BXC was responsible for design and production and helped with some of the studio photography and all photo retouching. Printing was done by Meridian Graphics.

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