Once in a while a stroke of genius comes along. Michael is sort of like the cousin of that genius, twice removed - sort of genius. Formally trained as an industrial designer with an interaction design minor, he's sharpened his teeth in the software world of SAP, the industrial design world of Smart Design, and most recently the advertising wonderland that is Crispin Porter and Bogusky. Michael is a specialist in all things internet, social connectivity through web mediums, and story telling to remote users. At the moment he's the principle designer and founder of the iPhone development company Pattern Making Co. Not to mention he's an avid blogger and design consultant.