Videos make music suck less? Jan 9, 08, 10:32 p.m.

A friend and I came to a realization long ago that music videos enhanced the user's experience of the song and improved the memorability of the tune.

Lousy videos only damaged what could have been a potentially great song (in theory) while less than spectacular tunes were significantly better performing when the video rocked.

OK GO!'s video of the 4 performers on treadmills stood as a good example. It was an adequate song with a truly compelling video. It stuck without sucking.

I was driving today when I heard a tune that stood out. I had heard it before though i couln
d't remember where. I didn't care for the song so much as I had a fond, albeit vague, memory of it visually. I knew I liked the song for a reason OTHER than its music component which was just downright strange for me.

Tonight, while watching Wired Science on TV, I saw a rerun where they feature "Keepon Dancing", the dancing little dual-yellow tennis ball, a robot designed to help autistic children by dancing to ambient music. Neat.

Except the feature used a sound track by the Spoon's "Don't You Evah" which was exactly the song I heard on the radio today that brought back such vague memories of appreciation. I liked the song today by recalling loosely the video I had seen in the Wired segment.

The song isn't great, but the emotions the video inspired were positive and jovial. Not suck.

A far cry from any video montage of live concert footage rolled back in slow motion for a love ballad. Now _THAT_ killed the radio star....

Thoughts?

Here's the segment on Gootube:

Still not sure why there is a competing segment with "I turn my camera on".....

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