Think Different 55 Responses

Last post: 1 year, 5 months ago | Thread started: Aug 31, 10, 1:12 p.m.

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• Jeremy

  

  When Steve Jobs returned to Apple after being fired (Apple stock trading around $4 share) he made a pitch, "Think Different"

  Aug 31, 10, 1:12 p.m. – Permalink

• nosaj

  How did they ever get some many iconic people to have their face associated with a brand? Jim Henson with Kermit, John Lennon shortly after his death, Bob Dylan, Martin Luther King, Alfred Hitchcock all selling computers for you.

  • I know for one MLK is a huge iPad user– ukit

  

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  Dog-earAug 31, 10, 2:31 p.m. – Permalink

• nosaj

  I can see how it worked for them though.
  Good thing it wasn't those same faces with Golden Arches in the corner instead of the Apple logo.

  

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  Dog-earAug 31, 10, 2:36 p.m. – Permalink

• sisu

  Boyz got some skinny legz.

  

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  Dog-earSep 2, 10, 2:12 p.m. – Permalink

• akrok

  ping!

  • *ZING*– ideaist1/2

    b i n g– 3032/2

  

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  Dog-earSep 2, 10, 2:13 p.m. – Permalink

• lukus_W

  Connect to your audience on an emotional level.

  Look at the current 'face time' adverts and look at the advert featured at the end of the video - both use the same trick.

  It's not about being true or honest or revolutionary - at the end of the day, Apple is just a company that's become extremely skilled at weaving stories around it's products, which affect it's customers on a very personal level.

  

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  Dog-earSep 9, 10, 2:56 p.m. – Permalink